Gerard Tannam: Brandbuilder & Keynote Speaker
I aim to leave audiences with a practical sense of what they can do to build great brand relationships with their customers.
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BRAND KNOW-HOW
People who have worked with us will tell you how much we enjoy learning and talking about brands.
The Persuaders
Host Alex Gibson dedicates this edition of The Persuaders to a discussion with Gerard on the challenges facing SMEs in
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Branding for SMEs: A Brand New Guide
Branding is something we leave to the marketing department. Because branding is really about our logo, right? How very wrong!
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Branding for SMEs – A Guide
A strong brand is good for business. Branding for SMEs – A Guide serves as a real bridge to practical action, and is packed with insights, tools and techniques to help small and medium enterprises to build robust brand infrastructures.
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Home Is Where The Heart (of Society 3.0) Is
In 2020, to be social is to potentially put yourself and others in your social circles in harm’s way, so how do we rethink and reconfigure our society for both the individual and the common good?
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Islandbridge Rebrands To Keep Building Bridges
In business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.
Using The 1% Rule To Strengthen Your Brand
It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.
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Your Brand Is More Than Your Logo
Don’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.
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Why Community Mustn’t Mean Market
Islandbridge CEO Gerard Tannam’s submission to the Annual Unconference CongRegation.ie 2019, for presentation on 23rd November in Cong, Co. Galway.
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Barry’s And Lyons Deliver A Masterclass In Branding
Gerard Tannam, in his Guest Blog on Bizplus, November 18th 2019, wrote: Great brands like Barry’s Tea and Lyons Tea
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Win At The Company Name Game
Rebranding can get you noticed and help you to expand. Sandra O’Connell finds out how to go about changing firm’s identity.
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There Are Two Sides To The Branding Coin
Just as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.
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Brand Promises
In this episode, we ask whether telling lies makes brand sense and what are the consequences for brand liars
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The Brand & The Bumblebee
Making a list can be very useful…but not if you’re building a brand
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