Fly The Flag Campaign
Building brand bridges can save and change lives forever.
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BREAKING STORIES
4 articles listed in BREAKING STORIES foot widget.
A Legacy: Building A Bridge of Lives
Building bridges, that is establishing true connections between two people can result in life-changing consequences.
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Branding for SMEs – A Guide
A strong brand is good for business. Branding for SMEs – A Guide serves as a real bridge to practical action, and is packed with insights, tools and techniques to help small and medium enterprises to build robust brand infrastructures.
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A Reality Check: Bridging the Gap Between Perception & Truth
A reality check serves as a powerful tool for navigating the complex terrain where perception and truth intersect.
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How To Play Follow-The-Leader (Without Being Led Astray)
In 2021, leadership is often confused with prominence or notoriety. Yet, each of us is tasked with leadership, whether we like it or not, and must carefully decide our course of action before inviting others to join us or choosing who to follow.
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Make Your Brand The Bridge To Recovery
A brand helps an individual make an informed decision about the purchase they’re looking to make. View your brand through this prism as we enter this recovery period, says Gerard Tannam
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Take On A Hard Thought Battle To Stand Out From Your Rivals
Sharing knowledge and expertise is a cost-effective way of establishing your company as a leader in its field, finds Sandra O’Connell in the Sunday Times of September 26th, 2021
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Like A Virgin, Sold For (Almost) The Very First Time
Ever feel like you’ve just been bought and sold?
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Timewise Systems
When Time Is Of The Essence: The story of how one company forged a vital link in the supply chain.
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Islandbridge Kingfisher Game Of The Name
Hey, did you see that? A flash of brilliance. Our lockdown walks along the river Dodder have been enlivened
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Clongriffin Town
Hometown Hero: The story of how one man’s field of dreams became a reality.
Read moreBuilding Your Bridge To Opportunity
As supporters of Ireland’s Open Doors Initiative, we’re delighted to offer our online Building Your Bridge To Opportunity Training Course on July 13th & 14th to help open some of those closed doors.
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Islandbridge Rebrands To Keep Building Bridges
In business, there are few changes as significant as a rebrand.
As your brand reflects the relationship you have with your customers, it’s understandable that many business leaders feel trepidation at the thought of undertaking a rebrand.
Using The 1% Rule To Strengthen Your Brand
It’s incredibly tempting to start the new year with a list of goals you want to accomplish in the next 12 months. But, while the intention is very good, executing on multiple goals may turn out to be more onerous than you thought.
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Your Brand Is More Than Your Logo
Don’t get us wrong; logos play a big role in helping to embed your brand’s visual identity in people’s minds.
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Why Community Mustn’t Mean Market
Islandbridge CEO Gerard Tannam’s submission to the Annual Unconference CongRegation.ie 2019, for presentation on 23rd November in Cong, Co. Galway.
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Barry’s And Lyons Deliver A Masterclass In Branding
Gerard Tannam, in his Guest Blog on Bizplus, November 18th 2019, wrote: Great brands like Barry’s Tea and Lyons Tea
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Win At The Company Name Game
Rebranding can get you noticed and help you to expand. Sandra O’Connell finds out how to go about changing firm’s identity.
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There Are Two Sides To The Branding Coin
Just as it takes two to tango, two separate elements must join forces to create a successful brand. Namely, these are the social and technical elements that go into building a brand that people love and customers buy into.
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Why Marketing Matters
Marketing Matters, is a new series from The Marketing Institute of Ireland, featuring perspectives from the most senior and accomplished marketers in Ireland.
In this issue, Gerard Tannam of Islandbridge Brand Development discusses his career, the challenges facing marketers today, his advice on how to be a great marketer and his favourite marketing campaign of all time.
Read moreHow To Brand (Or Not To Brand)
Our CEO, Gerard Tannam, was interviewed by Sales Specialist Marcus Caucus on his Inquisitor Podcast (@The_Inquisitor); listen in as Gerard
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Bonner: Setting Standards You Can Trust
Our client Bonner, one of Ireland’s leading instrumentation specialists, raises the bar even higher through the launch of their new Instrumentation Programme.
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Brexit: How To Remain Standing When Two Giants Collide
Whilst a referendum offers the advantage of a clear-cut decision, it’s a crude instrument to use when dealing with the nuances of relationships, whether between countries or people
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All Has Changed (But Not Utterly)
How The Future Of Marketing Looks Just Like The Past
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Bridge That Gap
6 Tips On How To Build A Brand That Connects With Customers
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