You’ve Got To Have Heart
You’ve got to have heart. Otherwise, even the most inviting stores can become unwelcoming places for your customer
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The Blend
Whistle A Happy Tune
In times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome to do business with us
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Hitting The Target
In times of uncertainty, it’s more important than ever that we open our door wide and make our customers welcome
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Creature Comforts
So how did the decision to build a brand that doesn’t check in its personality at the door work out for its owners?
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Sell Me What I Want
People are spending, but just not with the same abandon and lack of critical judgement as before
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The Show Is About To Begin
In whichever marketing arena we find ourselves, we must learn to play to our audience and deliver a performance that brings our customers to their feet.
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Roll Up, Roll Up
For the successful brand-owner, there is truly no business like show business, and brands that draw the greatest crowds know how to play to the galleries.
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In Trust We Brand
Where must we start to regain lost trust? Why, right at the beginning, of course! One Night To Bring It
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All Eyes On The Customer
The ‘customer bull’s-eye’ – this is the ideal customer, the one who wants exactly what it is you have to offer
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A Meeting Of Minds
As we know from experience, nothing changes if nothing changes
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Purpose – Built for Success
The best taglines capture something of what’s on offer to the customer in a catchy and memorable way and can help bring a brand to life
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Time To Take A Stand
It stands to good sense then that the first decision of the business-owner should be made around position and stance
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When Words Fail Us
In business, our words are often the first thing our customer sees and hears from us
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Let The Mystery Be
The typical customer shuns complexity and unnecessary detail. He doesn’t have time for it
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The Leading Role
In a real world, the business-owner has many customers, each wanting to be king and each vying for attention
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Finders Keepers
If a customer relationship marketing approach is to truly succeed, it must go to the very heart of the brand relationship and play to its strengths
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Branding To The Power Of Three
Brand-owners are urged to build awareness by stepping out from the crowd and offering something startling and rare
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When Great Brands Come In Small Packages
There are a number of brands that celebrate the individual whilst delivering success to their owners
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All The Riches In The Night
The challenge for the host is to rediscover a language of hospitality and to ensure that is spoken throughout the business
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Guests Of The Nation
Stories of the hospitality industry that is occasionally in two minds as to how it should treat its guests.
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Filling The Space
An approach, which invites us to enter a world of make-believe, has the effect of somehow making the world in we operate more real
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Empty Space
The space that lies between a business and its customers and of the importance of stepping in there and taking charge
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Don’t Stop Me Now! (I’m Having Such A Good Time…)
The team at Quality Hotels Ireland decided to set their course to shoot beyond the stars.
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That Certain Something
Graduating into leading hoteliers, tourism chiefs and venue managers across the world
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Adding To The Mix
So how do we find another way to breathe life into our business and safeguard its future?
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Something Smells Good In The Kitchen
PR is defined as the planned and sustained effort to establish and maintain goodwill between an organisation and its public
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The Magic Ingredient
Taking charge of your brand destiny and building a business that stands on its own two feet and really makes a difference.
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Everyone Can Play
Using storytelling to stand out in the marketplace and stand up to the competition
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The Perfect Match
If we find the part that our business can play for our customers we can deliver our service or product in a way that offers true competitive advantage
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Bringing It All Back Home
Every great business has a great story to tell. The task of every business owner is to find a compelling story and tell it
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The Road To Success
Enjoy a thrilling ride during these early months; the first leg of your journey
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Tell Me A Story
The success of every type of communication we create in business comes down to our ability to tell a good story
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This Time Its Personal
People are much more likely to be moved by story than by argument
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Telling The Brand Story
When we tell our own business story, we have the opportunity to draw our customer audience in on our side
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The Brand As Story
If we can weave our own business experience into a compelling narrative, we stand a much greater chance of engaging with the customer.
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The Brand In Action
Let’s take a look at what happens when theory is put into practise.
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Writing the Recipe for Brand Success
In writing the recipe for our brand we are seeking to build as much certainty and consistency as possible into our processes.
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Choosing Ingredients for your Brand
We must resist the temptation to simply lump everything together into the pot, stir it up and hope for the best
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How To Raise & Keep A Brand
The challenge in raising a brand is to describe what sort of people we are, how we relate to others and how that makes us different.
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Essential Ingredients for Successful Brand Building
How To Cook Up A Great Brand For Your Business
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